NJ Clean Energy
Driving New Jersey toward a green energy future
New Jersey BPU's Clean Energy Program engaged Reflexions, working in partnership with InClime, to redesign a dated, overly complex, content-heavy website serving residents, businesses, contractors, government agencies, nonprofit organizations, and other users across the state. The existing site contained a large body of program information (incentives, eligibility details, contractor resources, forms, and support pathways) making for a intimidating user experience. Our work focused that material into a clearer public experience, organized around what users needed to do.
What We Did
Strategy
Design
Website Development
Overall System Design Guidelines
Accessibility Compliance
Data Integration
An Information Architecture for action
We redesigned the website around action, giving users direct entry points to the program’s initiatives. Users are no longer asked to decode program terminology before finding useful information. Built to make the most of the Sanity CMS, and an approach to structured content and reuse, the website makes the scale of the program easier to navigate. NJ Clean Energy serves users with very different levels of knowledge, from homeowners trying to lower a utility bill to contractors looking for program participation details and public agencies evaluating available resources. The revised IA gives each audience a clearer starting point, while keeping related programs, incentives, forms, and educational content connected across the site.
Designing for adaptation
We looked at how program information was grouped, where users were being asked to make decisions, and where the site’s organization reflected internal program logic more than public understanding. We also built for the long-term. Clean energy programs change over time, the website needed to support those changes without becoming difficult to manage again, so the IA and content model were shaped around both public navigation and ongoing administrative use.
