MARTA Mobile App and Rider Tools
Setting a new standard for transit customer experience
Reflexions and MARTA teamed up to deliver a combination of web-based rider tools and a new native mobile app to better serve MARTA riders, including a surge of tourists in advance of the 2026 FIFA World Cup.
The new MARTA mobile app, available for download in both the Apple App and Google Play stores, provides a foundation for MARTA's next-generation mobile app strategy, combining several existing legacy apps into a unified customer experience.
Client
MARTA
Industry
Transportation
What We Did
Mobile App Development
Strategy
Design
Website Development
Accessibility Compliance
User Research and Testing
Data Integration
Visit Site
The new native MARTA mobile app is available for download for iOS and Android
Rider tools are fully integrated with Open Trip Planner to deliver accurate real-time information
Integrated Rider Tools and Incident Reporting
At launch, MARTA's new suite of rider tools includes real-time status, arrival information, trip planning, service alerts, and support for multiple languages, along with a suite of incident reporting tools that allow anyone to report any issues encountered along their journal or connect directly with the MARTA Police Department.
The native app includes incident reporting functions that are seamlessly integrated with the overall user experience
