MTA OMNY Website
Streamlining how New Yorkers pay for transit
Reflexions helped the MTA and Cubic Transportation Systems design and deliver OMNY, the new contactless open payment experience for millions of New York transit riders in the region.
Since OMNY first launched in 2019 it has become the standard-bearer for next-generation fare payment systems in the US.
OMNY will eventually combine fare payments and mobile ticketing across subways, buses, and commuter rail.
What We Did
Strategy
Design
Website Development
Payment Reader Screen Design
Overall System Design Guidelines
Accessibility Compliance
User Research and Testing
Brand Advisory and Design
Visit Site
8.6m
riders on the MTA every weekday
30 yrs
since the MetroCard replaced tokens
A new fare payment system for the MTA
OMNY is helping to modernize the MTA's payment system and deliver a more seamless customer experience. OMNY has been rolled out across the MTA/NYCT transit system including all NYC subways and buses. The system will continue be rolled out across all MTA services including commuter rail services.
The new OMNY website is built on ReactJS; it supports WCAG 2.2 AA accessibility standards and translation into multiple languages to serve the MTA's diverse audience of New York City and the surrounding region
A unified and consistent customer experience
Reflexions designed and developed key digital components of the system, including the website, validator, mobile inspection app, and the new OMNY fare vending machines (separate case study here).
The OMNY website is the primary account management tool for MTA riders, allowing them to register for an account, view ride and transaction history, and manage account preferences. The name and branding for OMNY was created in partnership with Pentagram.
This is just the first step toward a more all-encompassing digital experience for MTA customers. The payment experience is the first customer touchpoint, and should be as seamless as possible as riders navigate the system.
Dan Leslie, Partner (Reflexions)
